Funnel Nurturing Specialist

Remote   |   Full Time

The Funnel Nurturing Specialist will be part of the demand and pipeline marketing team and will be primarily focusing on full-funnel conversions and experiments via the email channel.

 

Roles and Responsibilities:

  1.  Improve conversions within the lead-to-deal cycle with email marketing campaigns and initiatives
  2. Understand the audience segments and ICPs that Chargebee caters to and draft creative & compelling copies for all use-cases and scenarios
  3. Monitor overall and cohort-based conversions throughout the funnel and proactively identify points of friction.
  4. Assist sales motions with email templates and nurture campaigns
  5. Constantly observe funnel trends and user behavior; alert the product and pipeline marketing teams with the right takeaways

 

Ideal candidate and the expertise that we expect:

  • 2+ years of experience in an email/funnel/lifecycle marketing role within a SaaS (preferred) or any High-ARPU product company
  • Copywriting: The ability to drive narratives beautifully and draft emails that are personalized at scale. (An eye for good design is a plus)
  • Strong with reporting/funnel visualization and deriving insights from first-order metrics as well as business metrics
  • Familiar with platforms that enable email marketing and/or lifecycle-based workflows like HubSpot, ActiveCampaign, Segment, etc.
  • Interested in MarTech and looking out for innovations in the email marketing space (eg. AMP emails, 3rd-party/trigger-based emails, etc.)
  • Unrestricted, out-of-the-box reasoning with a curiosity towards the SaaS space, or any space for that matter, for marketing inspirations

Chargebee might be the opportunity you’re looking for

  • If you’re interested in how subscription businesses can get more efficient.
  • If you’re hungry to give and receive feedback, fully understanding that challenging perspectives are the only way that you can grow.
  • If you can bring empathy to problem solving.
If this sounds interesting but you’re not sure you'll tick all the boxes, apply anyway! There’s tons of room to grow at Chargebee.

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