CRO & Funnel Analytics Specialist

Remote   |   Full Time

The CRO & Funnel Analytics Specialist will be part of the demand and pipeline marketing team and will be primarily focusing on full-funnel analytics and experiments to improve website conversion rates.

 

Roles and Responsibilities:

 

  1. Create reports and dashboards to monitor the performance of our funnel from lead to opportunity - escalate potential threats and problem areas to the right teams

  2. Work closely with the channel teams on campaigns to improve the conversion rates via LPO, personalization, and other website-level activities

  3. Create custom dashboards to track, observe, and improve the performance of specific landing pages - session-level and user-level

  4. Set baselines for our squeeze pages and have constant experimentation to standardize/improve the conversion rates of the pages

  5. Create an experimentation culture to focus on CRO problems that are not directly influenced by the channels and campaigns

 

 

Ideal candidate and the expertise that we expect:

 

  • 3+ years of experience in the domain of CRO/funnel/analytics from a SaaS or a high-ARPU product company

  • Strong with reporting/funnel visualization and differentiating the insights from first-order metrics and business metrics

  • Familiar with the Google suite– Analytics, TagManager, DataStudio, Docs, Sheets, Slides, etc.

  • Have a strong understanding of experimentation and heatmap platforms like VWO and Optimizely

  • Unrestricted, out-of-the-box reasoning with a curiosity towards the SaaS space, or any space for that matter, for marketing inspirations

Chargebee might be the opportunity you’re looking for

  • If you’re interested in how subscription businesses can get more efficient.
  • If you’re hungry to give and receive feedback, fully understanding that challenging perspectives are the only way that you can grow.
  • If you can bring empathy to problem solving.
If this sounds interesting but you’re not sure you'll tick all the boxes, apply anyway! There’s tons of room to grow at Chargebee.

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